I'm not sure that it applies to my industry/market...
Coaching only applies to your business if you want:
- More prospects inquiring about your service or product,
- To sell a higher percentage of these leads,
- To serve your customers so that they buy more often,
- Better control of your profit margins,
- To be a better leader,
- Better systems to run your business,
- More effective, engaged employees,
- To make more and work less.
If these don't apply to your industry - then perhaps coaching won't apply to your industry/market.